THE REVENUE FACTORY
Modern factory production relies on machines to produce quality goods
Customers require quality goods that meet their expectations (e.g. availability, cost, quantity, functionality, etc) Factories rely on machines to make the production process repeatable, consistent and scalable. Machines have a higher output than what a single, skilled craftsperson can produce. Engineers make changes or tweaks to machines to optimize output and efficiency.
The Sales/Revenue function is a factory. What it produces is Revenue.
The Factory's customer is the Board. Their requirement is for Revenue that consistently hits target and comes from the target market segment. The machine in this factory is your Sales/Revenue process. The engineer that keeps the factory humming is RevOps
A quality factory starts with the right blueprint
Producing a quality product requires a properly designed factory. Making adjustments to a poorly designed factory wont achieve major improvements in production. You need the right blueprint. You need the right Revenue System